Privacy Policy

1. Introduction

Way Out Custom Branding ("we," "us," "our," or "Company") operates wayout.design (the "Website"). We are committed to protecting your privacy and ensuring you have a positive experience on our site.

This Privacy Policy explains:

• What information we collect
• How we use it
• Who we share it with
• Your rights regarding your data
• How to contact us

This policy applies to the Website and our design services. It does not apply to third-party websites or services we link to (such as Bloom).

Effective Date: August 25, 2026

2. Information We Collect

Information You Provide Directly

When you submit a booking request through our Website, we collect:

• Your name
• Email address
• Phone number (optional)
• Service interest or inquiry description
• Any other information you voluntarily provide

Information Collected Automatically

Web Server Logs — Like most websites, our hosting provider's web servers automatically record:

• Your IP address
• Pages you visit and how long you spend on them
• Referrer information (where you came from)
• Browser and device type
• Date and time of your visit

These logs help us understand site performance, security, and usage patterns.

Cookies — Currently, the Website does not set cookies for tracking or analytics. Your browser may store cookies for basic site functionality. See our Cookie Preference page for details.

3. How We Use Your Information

We use the information we collect to:

• Respond to inquiries: Answer your questions and follow up on booking requests
• Provide services: Deliver design services and project communications
• Website improvement: Analyze usage patterns to improve site performance and user experience
• Legal compliance: Meet applicable legal obligations (e.g., record-keeping, tax, audit requirements)
• Fraud prevention: Protect against abuse, spam, or unauthorized access

We do not sell, trade, or rent personal information to third parties.

4. Legal Basis for Processing (GDPR)

For users in the EU, UK, and other GDPR-regulated jurisdictions, our legal basis for processing your data is:

• Contract: Processing necessary to fulfill your service inquiry or engagement
• Legitimate interest: Improving our Website, preventing fraud, and legal compliance
• Consent: Where you explicitly opt in to communications beyond what your inquiry requires

You may withdraw consent to non-essential communications at any time by emailing contact@wayout.design.

5. Third-Party Services & Data Sharing

Bloom (CRM & Booking Platform)

When you submit a booking inquiry on our Website, we share your name, email, and inquiry details with Bloom (https://bloom.io) to:

• Schedule your consultation
• Send you confirmation and reminder emails
• Store your communication history for service delivery

Bloom's privacy practices are governed by their privacy policy: Bloom's Privacy Policy

We have appropriate data processing agreements in place with Bloom to protect your information.

Hosting Provider

Your Website data (logs, pages, assets) is hosted on our hosting provider's servers. They may access data solely to provide hosting and security services.

No Other Sharing

We do not share, sell, or disclose your personal data to advertisers, marketing partners, or other third parties without your explicit consent, except where required by law.

6. Data Retention

We retain your personal data for as long as necessary to:

• Fulfill your service inquiry
• Comply with legal obligations (e.g., tax records: typically 7 years in the US)
• Resolve disputes or claims

If your inquiry is not converted into a project, we typically delete or archive contact information within 2 years, unless you request deletion sooner or unless we're required to retain it for legal reasons.

7. Data Security

We implement reasonable security measures to protect your data against unauthorized access, alteration, or loss:

• HTTPS encryption for all Website communications
• Restricted access to data (staff only as needed)
• Secure password management for internal systems
• Regular security reviews and updates

No method of transmission over the Internet is 100% secure. While we take reasonable steps to protect your data, we cannot guarantee absolute security. You provide information at your own risk.

8. Your Rights

Depending on your location, you have the following rights:

GDPR (EU, UK, EEA)

• Access: Request a copy of your personal data
• Correction: Request corrections to inaccurate data
• Deletion: Request deletion ("right to be forgotten") in certain circumstances
• Portability: Request your data in a structured, machine-readable format
• Objection: Object to processing of your data for direct marketing or legitimate interest
• Restriction: Request limitation of processing in certain cases

US State Privacy Laws (CCPA, etc.)

Depending on your state, you may have rights to:

• Know what personal data is collected and how it's used
• Delete your personal data (with exceptions)
• Opt out of "sales" or "sharing" of data (we do not engage in these practices)
• Non-discrimination for exercising your rights

How to Exercise Your Rights

To exercise any of these rights, email contact@wayout.design with:

• Your name and the email address associated with your inquiry
• A clear description of your request (e.g., "I request a copy of my personal data")

We will respond within 30 days (or as required by law). We may ask for verification of your identity before fulfilling your request.

9. Children's Privacy

The Website is not intended for children under 13. We do not knowingly collect personal data from children under 13. If we become aware that a child under 13 has provided data, we will delete it promptly. If you believe a child has submitted information, contact us immediately at contact@wayout.design.

10. International Data Transfers

Your data may be transferred to, stored in, and processed in the United States or other countries for service delivery and CRM management. By using the Website, you consent to such transfers. We take steps to ensure such transfers comply with applicable law (e.g., GDPR Standard Contractual Clauses).

11. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you by posting the updated policy on this page and updating the "Last Updated" date.

Your continued use of the Website after changes become effective constitutes your acceptance of the updated Privacy Policy.

12. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or wish to exercise your rights, please contact:

Way Out Custom Branding
Email: contact@wayout.design
Phone: +1-803-833-9427
Location: Wilmington, North Carolina, United States

We will respond to data privacy inquiries within 30 days.