AI Charter

1. Human Oversight & Responsibility

For me, AI is a co-pilot, not the captain. I use AI the way I use a typeface library or Adobe Creative Cloud: to speed up parts of the work so I can focus on what matters most. But AI doesn't decide what's good. I do.

Every creative decision—your brand's concept, direction, color palette, typography, and the final logo mark—comes from me and only me. AI helps with exploration and early drafting, but I remain personally responsible for every piece of work that bears your name. AI doesn't design your brand; I do.

2. Where AI Actually Shows Up

AI tools help in specific, limited ways: researching industry trends and competitor landscapes before strategy discussions, generating copy outlines that I then completely rewrite and refine, organizing files and preparing assets for handoff, and occasionally speeding up repetitive production tasks. It's a productivity tool for busywork, not a creative tool.

AI is never the source of: your final logo, your brand's visual direction, the core messaging in your website, or any client-facing work without my full review and edits. And it doesn't touch the parts of your project that require knowing your business—those decisions come from me understanding who you are and who you're trying to reach.

3. Privacy & Client Confidentiality

Your business details are sacred. Client information, brand strategy, project details, and anything proprietary to your business is never used to train any AI model. Nothing you share with me gets fed into any public AI system or used to improve commercial models.

When I do use AI for research or drafting, I use services with privacy terms I've reviewed and vetted. I don't share identifying client information, and I avoid using sensitive business data in prompts. Your business stays yours alone.

4. Transparency with You

If you're curious whether AI was used in a specific part of your project, ask. I'll tell you plainly. You're paying for my eye, my judgment, and my design skill—not for AI-generated work. I think this matters enough that we should talk about it upfront if it concerns you.

5. Quality & Accountability

I take full responsibility for the work I deliver, whether or not AI assisted in creating it. Every deliverable—website, brand system, copy, assets—meets my standards before it reaches you. If something doesn't work or doesn't feel right, that's on me to fix, not on you to compromise.

6. Limitations & What AI Can't Do

AI hallucinates. It produces outdated information. It can be biased. It's useful for brainstorming and drafting, but it's not reliable for factual, strategic, or judgment-based decisions. I never treat AI output as truth. It's a suggestion, and I verify everything before it reaches you.

AI also can't understand your actual business the way someone who talks to you can. It can't intuit what will resonate with your customers. It can't make the creative leaps that separate good work from memorable work. That's where I come in.

7. How I Choose AI Tools

I'm deliberate about which AI tools I use. I prefer tools that don't train on user input, have transparent privacy policies, and are made by companies I can trust. I don't use experimental or untested models on client work. And if a tool doesn't feel right—if it compromises privacy or quality—I don't use it, period.

This Charter Will Change

AI tools are moving fast. My process will evolve as the tools get better or worse at what they do. When it does, this charter gets updated. The principle stays the same: AI is useful for grinding through research and production, but it doesn't replace the designer's judgment about what's actually good for your business.